KPop & Celebrity Portraits for Luxury Brands in Seoul

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Jun 1

Over the past decade, Seoul has become one of the world's most important cities for luxury brand photography — driven largely by the global reach of K-pop and K-drama talent. Tim Franco has been at the centre of this shift, photographing some of Korea's most recognised celebrities for the world's leading luxury houses.

Working primarily for Chanel and Louis Vuitton, Tim Franco has produced official portrait sessions and brand event coverage featuring Jennie from BLACKPINK, Lisa from BLACKPINK, Minji from NewJeans, LE SSERAFIM, Park Seo-jun, Jeon Yeo-been, Lee Sung-kyung, and Nana Komatsu — alongside international talent including Kristen Stewart, Alicia Vikander, and Jaden Smith.

The intersection of K-pop culture and luxury fashion has created a unique photography market in Seoul. Brands commission shoots that serve multiple purposes simultaneously — press portraits, social media content, event documentation, and campaign imagery — all requiring a photographer who understands both the luxury brand aesthetic and the specific visual language of Korean celebrity culture.

Tim Franco's documentary background informs his approach to celebrity portrait work. Rather than purely stylised studio images, his portraits aim to capture something genuine about the subject — a quality that resonates particularly well with the authenticity that K-pop audiences and luxury brands both value.