Padel in Seoul — Sport Lifestyle Photography Campaign

Padel is one of the fastest-growing sports in the world — and Seoul has fully embraced it. Tim Franco recently produced this commercial lifestyle campaign across two Seoul padel facilities, capturing the sport's dual identity: the fashion-forward culture of the court and the raw intensity of play.

The series moves between deliberate editorial portraiture — models styled with Bullpadel and HEAD rackets against the clean geometry of indoor courts — and kinetic action frames using long exposure to render movement as energy. The result covers both ends of what advertising clients need: aspirational lifestyle imagery and dynamic sport content in a single shoot.

Shot across indoor and outdoor glass-wall courts in Seoul, the campaign reflects Tim Franco's approach to sport lifestyle photography: grounded in documentary instinct, built for commercial use.

Model: Sowoon Shin, Younghoon Jeon, Kim heeyoung
Make up: Jang Da Been, Hong Minju, Kim Ju Young
1st Assistant: Mike Yang

Tim Franco is a commercial and lifestyle photographer based between Seoul, Paris, and Shanghai, available for sport and advertising campaigns across Asia and Europe.